Danny's Blog

I drive a 2004 Jeep Wrangler. It has been a mostly reliable vehicle in the nearly two years I’ve owned it, but there have been a few things I’ve broken and needed to change. I like to take it off-roading and overlanding. The biggest deficiency is the ride height of the skid plate, as I have gotten high centered a good number of times. I wound up breaking my driveshaft at the rear differential over the summer, so took the opportunity to install a lift kit since it would require a new driveshaft. All in all, this endeavor wound up costing me around $2,000 in parts, ignoring new tools needed to install them. I got the lift installed prior to coming back to ONU, all that was left was installing a slip yoke eliminator (SYE), driveshaft and new pinion yoke. Getting these installed wound up taking a total of around 15 hours. The first task was installing the SYE. This entailed tearing apart my transfer case to remove the existing slip yoke output shaft and replace it with a fixed yoke output

Charello’s Essentials of Social Media Marketing was the textbook used to teach PR 1401: Principles of Social Media for the Fall 2021 semester. We covered the first 13 chapters of this book in class. I feel like it was a good book for the course. It covered all of the large social media platforms used today. The content all seemed useful to me, although I have not applied any of it in the real world. There was a fair amount of duplication among each platform’s chapter in terms of content to post, but that makes sense. Overall, it seems like users of each platform will respond well to similar content but formatted differently. The simulation was very useful. I enjoyed completing it. It was nice that each platform was distinct. I would’ve liked all six weeks of simulation to have involved posting, as the two influencer only weeks put a dent in the platform charts. I also felt like it was too easy to cheese the simulation. Quantity over quality seemed to be the name of the game in this sc

Thanksgiving break provided a much-needed reprieve from schoolwork. In all reality, I had a lot of work that I should have completed over the break, but I chose to ignore them in favor of being lazy and getting unrelated work done. I spent the first two days of break working on finishing up my Jeep’s slip yoke eliminator install, but that will be covered more in depth in my next post. For those of you who are interested, I had to tear apart my transfer case to install the eliminator, replace my rear differential yoke, install the driveshaft, set the pinion angle, and finally install shock relocation brackets. All in all, it took around 20 hours. The next project I had for break was organizing tools that my mom had found at a garage sale over break and some tools from my grandparents that they no longer needed. Most of these tools were various drivers, pliers, wrenches, and sockets. We have a few tool chests, but these tools did not fit with the current organization. I had to reorgani

Chapter 14 of Charello’s Essentials of Social Media Marketing covers influencer marketing on social media. Influencers have been used to market products and services for a long time. In fact, influencer marketing has been used for centuries. An early and successful example of influencer marketing was performed by Dodge in 1933. Dodge used Babe Didrikson, an Olympic athlete, to sell the new Salon “6” Brougham car. Social media has made it significantly easier to have more targeted influencers since individuals choose which influencers they follow. This has made utilizing influencers on social media a very effective strategy. In fact, influencer marketing will have a return on investment around 11 times larger than other forms of digital marketing. Many marketers also state that influencer marketing results in higher quality customers than other forms of marketing. There are a number of factors that differentiate a good influencer from a bad influencer. The first factor is reach. A smal