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Finishing Jeep Projects

I drive a 2004 Jeep Wrangler. It has been a mostly reliable vehicle in the nearly two years I’ve owned it, but there have been a few things I’ve broken and needed to change. I like to take it off-roading and overlanding. The biggest deficiency is the ride height of the skid plate, as I have gotten high centered a good number of times. I wound up breaking my driveshaft at the rear differential over the summer, so took the opportunity to install a lift kit since it would require a new driveshaft. All in all, this endeavor wound up costing me around $2,000 in parts, ignoring new tools needed to install them. I got the lift installed prior to coming back to ONU, all that was left was installing a slip yoke eliminator (SYE), driveshaft and new pinion yoke. Getting these installed wound up taking a total of around 15 hours. The first task was installing the SYE. This entailed tearing apart my transfer case to remove the existing slip yoke output shaft and replace it with a fixed yoke output
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Review of Essentials of Social Media Marketing

Charello’s Essentials of Social Media Marketing was the textbook used to teach PR 1401: Principles of Social Media for the Fall 2021 semester. We covered the first 13 chapters of this book in class. I feel like it was a good book for the course. It covered all of the large social media platforms used today. The content all seemed useful to me, although I have not applied any of it in the real world. There was a fair amount of duplication among each platform’s chapter in terms of content to post, but that makes sense. Overall, it seems like users of each platform will respond well to similar content but formatted differently. The simulation was very useful. I enjoyed completing it. It was nice that each platform was distinct. I would’ve liked all six weeks of simulation to have involved posting, as the two influencer only weeks put a dent in the platform charts. I also felt like it was too easy to cheese the simulation. Quantity over quality seemed to be the name of the game in this sc
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Thanksgiving Break

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Thanksgiving break provided a much-needed reprieve from schoolwork. In all reality, I had a lot of work that I should have completed over the break, but I chose to ignore them in favor of being lazy and getting unrelated work done. I spent the first two days of break working on finishing up my Jeep’s slip yoke eliminator install, but that will be covered more in depth in my next post. For those of you who are interested, I had to tear apart my transfer case to install the eliminator, replace my rear differential yoke, install the driveshaft, set the pinion angle, and finally install shock relocation brackets. All in all, it took around 20 hours. The next project I had for break was organizing tools that my mom had found at a garage sale over break and some tools from my grandparents that they no longer needed. Most of these tools were various drivers, pliers, wrenches, and sockets. We have a few tool chests, but these tools did not fit with the current organization. I had to reorgani
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Chapter 14: Influencer Marketing

Chapter 14 of Charello’s Essentials of Social Media Marketing covers influencer marketing on social media. Influencers have been used to market products and services for a long time. In fact, influencer marketing has been used for centuries. An early and successful example of influencer marketing was performed by Dodge in 1933. Dodge used Babe Didrikson, an Olympic athlete, to sell the new Salon “6” Brougham car. Social media has made it significantly easier to have more targeted influencers since individuals choose which influencers they follow. This has made utilizing influencers on social media a very effective strategy. In fact, influencer marketing will have a return on investment around 11 times larger than other forms of digital marketing. Many marketers also state that influencer marketing results in higher quality customers than other forms of marketing. There are a number of factors that differentiate a good influencer from a bad influencer. The first factor is reach. A smal
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Chapter 13: Social Media Marketing Campaigns

Chapter 13 of Charello’s Essentials of Social Media Marketing covers social media marketing campaigns. One of the approaches to social media marketing campaigns is the AIDA approach. AIDA stands for attention, interest, desire and action. The attention step refers to grabbing the audience’s attention. This can be done through any interesting method, whether it is a fascinating picture or a funny video. The goal is to get the attention of a viewer. Once attention is attained, you have to make the viewer interested in whatever you’re marketing. Getting someone’s attention is easy compared to making them interested in the campaign. Anyone can scream and have people look their way, not everyone can scream and have people walk over to them. Once interest is achieved, desire must be generated. The viewer needs to have desire to participate in the campaign, whether that is sharing posts, commenting or buying the product. Similar to transitioning from attention to interest, moving from intere
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Social Media Podcast

Last week I covered Chapter 12 of Charello’s Essentials of Social Media Marketing which covers blogs, vlogs, and podcasts. This week I had the opportunity to record a podcast of my own. For my podcast, I invited my friend Quentin to discuss his use of social media. It is nice to read the textbook that explains what users should and shouldn’t like about social media marketing campaigns. During my discussion with him I found that he pretty solidly dislikes brand identities. He would rather be marketed to directly about products and lifestyles that those products can support rather than a lifestyle based around a brand. I do feel the same way about marketing as he does. It is important to consider that we are just two users out of billions, so I feel safe assuming the book knows more about marketing than I do. I wouldn’t be surprised if some demographics tend to prefer more direct marketing than others though. This could result in marketing campaigns for those groups needing to maintain
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Blogs, Vlogs and Podcasts

Chapter 12 of Charello’s Essentials of Social Media Marketing covers Blogs, Vlogs and Podcasts. Blogs originate in the 1990s. The first blog is considered to be Justin Hall’s “Justin’s Links,” launched in 1994. His blog, Links.net , is still active as of today. He shared thoughts, opinions and photos about his life on his blog. Originally, sites like Links.net were called web logs until 1997 when the term blog was coined. A blog consists of regularly posted articles and personal commentary relating to a topic written by one or more authors. These articles are typically written in the first person, are accessible online for free, found by search engines, updated frequently and open for reader engagement. Text is usually the primary format of blogs, but they can also include links, images and video within the text. Blogging is certainly popular today. Tumblr, a microblogging site, has over 496 million accounts and WordPress, a blogging platform, has users post more than 76 million blogs
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