Danny's Blog

Chapter 13 of Charello’s Essentials of Social Media Marketing covers social media marketing campaigns. One of the approaches to social media marketing campaigns is the AIDA approach. AIDA stands for attention, interest, desire and action. The attention step refers to grabbing the audience’s attention. This can be done through any interesting method, whether it is a fascinating picture or a funny video. The goal is to get the attention of a viewer. Once attention is attained, you have to make the viewer interested in whatever you’re marketing. Getting someone’s attention is easy compared to making them interested in the campaign. Anyone can scream and have people look their way, not everyone can scream and have people walk over to them. Once interest is achieved, desire must be generated. The viewer needs to have desire to participate in the campaign, whether that is sharing posts, commenting or buying the product. Similar to transitioning from attention to interest, moving from intere

Last week I covered Chapter 12 of Charello’s Essentials of Social Media Marketing which covers blogs, vlogs, and podcasts. This week I had the opportunity to record a podcast of my own. For my podcast, I invited my friend Quentin to discuss his use of social media. It is nice to read the textbook that explains what users should and shouldn’t like about social media marketing campaigns. During my discussion with him I found that he pretty solidly dislikes brand identities. He would rather be marketed to directly about products and lifestyles that those products can support rather than a lifestyle based around a brand. I do feel the same way about marketing as he does. It is important to consider that we are just two users out of billions, so I feel safe assuming the book knows more about marketing than I do. I wouldn’t be surprised if some demographics tend to prefer more direct marketing than others though. This could result in marketing campaigns for those groups needing to maintain

Chapter 12 of Charello’s Essentials of Social Media Marketing covers Blogs, Vlogs and Podcasts. Blogs originate in the 1990s. The first blog is considered to be Justin Hall’s “Justin’s Links,” launched in 1994. His blog, Links.net , is still active as of today. He shared thoughts, opinions and photos about his life on his blog. Originally, sites like Links.net were called web logs until 1997 when the term blog was coined. A blog consists of regularly posted articles and personal commentary relating to a topic written by one or more authors. These articles are typically written in the first person, are accessible online for free, found by search engines, updated frequently and open for reader engagement. Text is usually the primary format of blogs, but they can also include links, images and video within the text. Blogging is certainly popular today. Tumblr, a microblogging site, has over 496 million accounts and WordPress, a blogging platform, has users post more than 76 million blogs

Each year in the fall, Ohio State University puts on a hackathon called HackOHI/O at their Columbus campus. A hackathon is an event where computer scientists, computer engineers and electrical engineers come together to spend 24 consecutive hours building a system from scratch. Participants aren’t limited to exclusively computer scientists, computer engineers and electrical engineers, but those majors tend to have skills that are relevant to the hackathon. The system that groups build can be whatever the group wants, or it can follow a sponsor’s challenge. This year the event was primarily sponsored by Microsoft, Honda, American Electric Power (AEP), Root Insurance, Veeva and Engie. For example, Microsoft’s challenge was to create an app that will run on Windows to celebrate the release of Windows 11. Honda’s challenge was to design a system to enhance driver awareness and safety. My group decided to tackle AEP’s challenge which was to design a system to link drone images and map data

There are a lot of aspects of computer programming, but it is very hard to compare two programmers. One might be amazing in one area and bad in most areas, but another may be average in all areas. In an interview to find a new programmer, that programmer can only demonstrate his or her expertise in the areas the interview will cover, which will be a tiny subset of everything a programmer could face in their day-to-day life. Being able to determine the approach a programmer takes can help determine which programmer is the best fit for a position. Programming puzzles can be used to put a programmer in an unfamiliar environment and watch their approach to solve the problem. There are a few different websites that have programming problems. Project Euler is a website full of math problems that can be solved using programming. For example, the first problem on Project Euler is to find the sum of all multiple of three and five that are less than 1000. This would take a long time to solve by

Chapter 11 of Charello’s Essentials of Social Media Marketing covers marketing on TikTok. TikTok is only five years old, but it has been growing extremely quickly. In its first year in China, TikTok amassed 100 million users. However, it was limited to just the Chinese market. In August 2018, TikTok and Musical.ly merged to become available worldwide. TikTok became the third most downloaded app in the world by October 2018. This growth has continued into 2020 and beyond. TikTok was the most downloaded app of 2020 with 850 million downloads. As of January 2021, TikTok has 689 monthly active users. These users are fairly evenly split with a 51% male and 49% female userbase. The vast majority of TikTok users are younger, with 69% being between the ages of 13 and 24. TikTok videos are optimized for full-screen, vertical viewing. Each video is made up of three primary components. The first is the video. The video can be anywhere between 15 seconds and three minutes long. The video should